Shifting Real Estate Preferences in 2025
The latest report on real estate trends in Ho Chi Minh City for 2024-2025, published by OneHousing, highlights significant shifts in homebuyer preferences. The findings reveal that 70% of buyers are prioritizing apartments priced between $200,000 – $400,000, with clear regional distinctions between northern and southern Vietnam.
Regional Differences in Homebuyer Priorities
Southern Vietnam: Green Spaces and Entertainment
Homebuyers in southern Vietnam tend to prioritize properties that offer green spaces, entertainment facilities, and modern shopping centers. These preferences reflect a growing demand for a high-quality urban lifestyle with convenient access to recreational and social amenities.
Northern Vietnam: Family-Oriented Amenities
In contrast, buyers in northern Vietnam focus on family-friendly amenities, such as schools and hospitals. This suggests a stronger emphasis on long-term living conditions, education, and healthcare access for families.
Market Supply and Recovery Trends
Declining New Supply in 2024
In 2024, Ho Chi Minh City experienced a 40% decrease in the supply of newly launched apartments, with only 5,200 new units entering the market. This decline was primarily due to legal and regulatory challenges delaying project approvals.
Strong Recovery in Q4 2024
However, the market showed strong signs of recovery in Q4 2024, when over 3,400 new apartments were introduced—nearly 30 times higher than in Q3. This surge accounted for 66% of the total new supply for the year, driven by regulatory improvements and clearer legal frameworks for developers.
The Dominance of East Ho Chi Minh City
The East Ho Chi Minh City region remained the focal point of real estate investment, contributing 72% of the total new supply. Additionally, the luxury apartment segment gained traction, making up 40% of the total market—a clear sign of shifting demand toward high-end real estate.
Market Outlook for 2025-2026
Industry experts predict that 2025 will mark the beginning of a steady supply recovery, with a gradual and sustainable growth trajectory. Government efforts to address legal barriers and the return of investor confidence are expected to fuel this progress.
Luxury and High-End Real Estate Take the Lead
A clear shift towards high-end and luxury properties is anticipated, particularly within large-scale urban and mega-urban developments. These projects not only offer premium housing but also contribute to reshaping the urban landscape.
The Rising Demand for Mid-to-High-End Apartments
With apartments priced between $200,000 – $400,000 becoming the most sought-after segment, the market is witnessing an increasing preference for quality housing at accessible price points. This trend reflects a growing middle-to-upper-class demographic seeking homes that balance comfort, affordability, and investment potential.
Final Thoughts
The Vietnamese real estate market is entering a phase of measured growth and structural transformation. With government interventions, economic stability, and evolving buyer preferences, the sector is poised for sustained recovery and development in 2025 and beyond.
By staying informed about regional market trends, homebuyers and investors can make strategic decisions that align with future market shifts. Whether investing in green spaces in the South or family-friendly amenities in the North, understanding these key trends will be essential for navigating the dynamic real estate market in Vietnam.